We respect your privacy and treat any information you give to us with care. This Privacy Policy describes how we collect, use, share, store, or otherwise process the information we hold about you. We are committed to ensuring the personal data you provide is used for the purpose it was collected and is kept secure.

What information do we collect?

When you interact with our products and services, we collect information about you and that particular interaction:

Contact information, and preferences

Information about your use of our hotels, and other services when you stay with us

Images of you in areas of our hotels covered by CCTV

Information about anyone you’re traveling with or meeting if that information is provided to us.

When and how we collect your information

We collect the information you provide to us directly and indirectly when interacting with our products and services, including when you stay with us. This may include when you:

Book a room online, over email, or on the phone

Create, use or manage an online account

Sign up for our loyalty program

Visit our website, fan page

Fill out our online forms or registration cards

Visit our hotels or use our hotel’s services

Access hotel internet

Use social media login functionality

Interact with us in online forums, by email, text, telephone, or social media

How we use your personal information

The reason we use your information will be from the way you interact with us:

Provide you with the products and services you have requested

Allow you to participate in the loyalty program

Improve our products and services online and offline

Monitor the use of our products and services and content

Verify your identity

Conduct analysis, system testing, and statistical research

Comply with legal obligations on us

Provide you with help and support where it may be required

How we store your personal information and how long we keep it for

We will retain your information for as long as necessary for the uses set out in this Policy or while there is a legitimate business reason for doing so.

We also receive your information about you indirectly when you interact with us. We collect information about you when it is provided to us by third parties. This might include online travel agents, travel websites, and other partners. This could be when you make bookings, review your stay online, or where you interact with anyone who promotes our brands. When you post comments, reviews, or engage in discussion and polls about our products and services, we may receive this information from the platform you interact with or from our partners who monitor how our brands are performing. We may also obtain information about you from our partners and other companies that have your permission to share your information both online and offline, like insight providers.

Occasionally we may want to improve our products and services by getting a better understanding of our customers and their preferences. In these situations, we may ask reputable insight providers to provide us with information that may identify you. However, this would only be where you have specifically consented to that third party providing your information to us.

Disclosures required by law

Your information will be disclosed where we are obliged by law to do so. We may also disclose your information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes.

Who we share your information with

We may share your information with third-party service providers to provide services about our business as well as help us improve our products and services. Any such parties will need to agree to comply with our privacy requirements before we provide them with information.

Under these specific circumstances, we may have to share your stay information, such as:

When disclosure is required by law or to protect the safety of hotel guests, employees, the public or hotel property;

When disclosure is required to comply with a judicial proceeding, court order, warrant, or legal process

How we secure your information

We are committed to protecting the confidentiality and security of the information that you provide to us. To do this, technical, physical, and organizational security measures are put in place to protect against any unauthorized access, disclosure, damage, or loss of your information. The collection, transmission, and storage of information can never be guaranteed to be completely secure, however, we take steps to ensure that appropriate security safeguards are in place to protect your information.

Your rights to your personal information

Updating your information

Withdrawing consent

Requesting copies of your information

Other rights: you may have the right to object, erase, or restrict our processing of your information. We will carefully consider your request as there may be circumstances that require us to or allow us to, continue processing your data.

Changes to our Privacy Policy

From time to time we may make changes to this Policy. This might be concerning changes in the law, best practices, changes to the services we provide, or the collection and use of your personal information. We will always display clearly when the Policy was last updated and where appropriate, notify you of any relevant changes.

Should you need any further information, please contact us at: